Account evidence and resources
Screenshots, a launch checklist and a break-even calculator.
Useful before a call, not required to book one.
Account evidence
Selected account screenshots.
Selected historical screenshots, with account and campaign names blurred where applicable. Each caption distinguishes Meta purchase value, Shopify sales and affiliate payouts.
Pay-per-call gross payouts totalled $1.2M+ across networks from Feb 2023 to Apr 2024; this report is one network for one calendar year. Spend records for the lead-gen engagement are not available, so no ROAS or profit is stated or implied for it.
Resources
Knowledge before you buy in.
Practical tools to help you ask better questions about your account. Start with the checklist or explore the numbers in the calculator.
The Meta Launch Checklist
A 27-point reference for reviewing account setup, tracking, creative settings and launch decisions. Use it alongside the requirements and context of your own account.
Budget and break-even calculator
What a budget has to return before it is worth running, and what the month costs with management in it. Runs in your browser, no email needed, exports to a spreadsheet.
Open the calculatorTemplates, trackers and playbooks
The paid shelf: the ad-strategy tracker, the testing log and the launch playbooks, priced so an operator can buy them without a call.
Browse the hubKnow your numbers
Explore your break-even assumptions.
Work out what a budget has to return before it is worth running, and what the total monthly investment looks like once management and setup are in it. Results update as you type. No email required to use it.
Total monthly investment
Ad spend plus fees, so the real number is on the table before the call. Both defaults are editable.
Sample inputs are examples, not forecasts. Contribution excludes costs not entered here, including overhead, returns, payment fees and taxes; it is not net profit.